Main Task: Case study of a publishing house

Condé Nast 500-800 word essay/case study on publishing houses

Condé Nast was founded in 1909 by Condé Montrose Nast, although the Newhouse
family has owned it since 1959. It is said that Condé Nast originated/created
the first “lifestyle magazine”, which is a type of magazine that focuses on a
specific community, class or interest. This is interesting as targeting a
larger audience helps to bring in more money for the company from sales and
advertising, but as Condé Nast is so popular and creates individual magazines
for specific audiences this fails to pose as a problem. Their range of magazine
types includes Fashion and lifestyle, Home, Bridal, Golf, Food, Travel,
Technology, Culture and Trade. As you can see they have a wide range of
different types (catering for the majority, but not all of their audience
preferences) with some being worth as much as $650,000,000. Lately Condé Nast has
begun to expand its services in order to be better accessed. They have begun to
include marketing services, licensed merchandise and even apps for phones and the
first Condé Nast title that became available on ipad in 2010 was “GQ”. Although
Condé Nast is mostly based in the U.S. Condé Nast international is an official
subsidiary dedicated to publishing international versions of the U.S. titles.
They publish more than 126 magazines and 104 websites, representing 24 markets
around the globe. The website also has a portfolio where you can view their
work in partnership with the most recognizable and famous brands in the world.
As well as this you can view an online profile of all the magazine’s which they
are publishing, and even a list of awards and accomplishments which they have
won over the years.

These include:

· British society of magazine editors – Vogue and
GQ.com where nominated for best website.
· AOP – Charlotte Duck nominated for Best Mobile
Website.
· Revolution Awards – the style channel nominated for
best wireless site.
· AOP – Online advertising sales on team of the year.
· Association of online publishers – the style channel
nominated for best use of new digital platform.
· Revolution awards – the style channel highly
commended in best wireless.
· PTC – charlotte duck, mobile features writer, highly
commended for web journalist of the year.
· British society of magazine editors – Vogue.com
named best magazine website.
· New media age effectiveness awards – CNTraveller.com
nominated for best media site.
· Revolution awards – WAP style channel highly commended
in best wireless service category and GQ.com nominated for best media site and MANY more.

Despite of this I think that Condé Nast would benefit from publishing my
magazine on a large scale, as they do not publish ANY music magazines at all. I
believe that publishing my magazine would add to their already healthy number
of readers/customers and also open the door to publishing other genres of music
magazine and other breakthrough opportunities. Also, by publishing my magazine
with through their international subsidiary they could introduce the genre to
countries/places which may not be familiar with the relatively new sound. Once
again this could send their number of readers and customers through the roof,
not only benefitting them but also the music industry too.