Main Task: Evaluation Q3

Q3. What kind of media institution might distribute your media product and why?

Referring back to my case study of a publishing house, which I had to carry out in my planning and research, I have decided that Condé Nast would be the best and most likely candidate for publishing my magazine.

Firstly, Conde Nast publish a large range of magazines, with genres such as fashion, beauty etc. But these genres are targeted at an older female audience, aged 20 to around late 40's,whereas my magazine will attract the attention of a much younger and diverse audience, opening up a range of new opportunities and benefits for Condé Nast. Condé Nast would probably get attention for making such a brave move as to take on a magazine which is aimed at a completely different audience to what they are used to.

Secondly, Conde Nast publish a large amount of magazines throughout America and other international countries, but publish no existing Dubstep/Dance or even music magazines, which have been published under their name. For this reason I am compelled to believe that they would be interested and excited in publishing my magazine. Also, music has always had a link with fashion, which would be convenient for Condé Nast as the majority of magazines they publish are fashion magazines and fashion magazines are also currently one of their most popular published genres. This would help Conde Nast to obtain a big increase financially, as they will be gaining new readers each and every day. On top of this, a number of readers from their usual range of magazines will be interested and purchase my magazine too. They will also be able to use their international perks and capabilities to make my magazine available in various places around the world, reaching out to more fans and potential readers, as Dubstep is fast growing in popularity.

My magazine would most likely be available for subscription on the Conde Nast international or digital website, and I would distribute my magazine in HMV and Tesco.

I would distribute my magazine is HMV because it is notorious for its distribution of music related merchandise, and also a wide range of other items, such as books, dvd's and more. I think this is the perfect environment for my magazine to be sold in, as many music lovers are drawn to HMV daily to purchase new music albums, CD's etc.

I would distribute my magazine in Tesco supermarkets in order to reach out to a UK audience. In the UK Tesco is well known for its cheap, good quality merchandise, ranging from vegetables to kids toys. Tesco is visited by a massive amount of customers everyday, doing their monthly shopping, annual shopping, or on special shopping trips (christmas, easter, birthdays). Within all these visits there is a chance of a Dubstep, or maybe just a music fan picking up my magazine to purchase. The magazines stands are usually close to the entrance/exit or checkouts, so its even more likely for my target audience to pick up my magazine while out shopping.

Main Task: Case study of a publishing house

Condé Nast 500-800 word essay/case study on publishing houses

Condé Nast was founded in 1909 by Condé Montrose Nast, although the Newhouse
family has owned it since 1959. It is said that Condé Nast originated/created
the first “lifestyle magazine”, which is a type of magazine that focuses on a
specific community, class or interest. This is interesting as targeting a
larger audience helps to bring in more money for the company from sales and
advertising, but as Condé Nast is so popular and creates individual magazines
for specific audiences this fails to pose as a problem. Their range of magazine
types includes Fashion and lifestyle, Home, Bridal, Golf, Food, Travel,
Technology, Culture and Trade. As you can see they have a wide range of
different types (catering for the majority, but not all of their audience
preferences) with some being worth as much as $650,000,000. Lately Condé Nast has
begun to expand its services in order to be better accessed. They have begun to
include marketing services, licensed merchandise and even apps for phones and the
first Condé Nast title that became available on ipad in 2010 was “GQ”. Although
Condé Nast is mostly based in the U.S. Condé Nast international is an official
subsidiary dedicated to publishing international versions of the U.S. titles.
They publish more than 126 magazines and 104 websites, representing 24 markets
around the globe. The website also has a portfolio where you can view their
work in partnership with the most recognizable and famous brands in the world.
As well as this you can view an online profile of all the magazine’s which they
are publishing, and even a list of awards and accomplishments which they have
won over the years.

These include:

· British society of magazine editors – Vogue and
GQ.com where nominated for best website.
· AOP – Charlotte Duck nominated for Best Mobile
Website.
· Revolution Awards – the style channel nominated for
best wireless site.
· AOP – Online advertising sales on team of the year.
· Association of online publishers – the style channel
nominated for best use of new digital platform.
· Revolution awards – the style channel highly
commended in best wireless.
· PTC – charlotte duck, mobile features writer, highly
commended for web journalist of the year.
· British society of magazine editors – Vogue.com
named best magazine website.
· New media age effectiveness awards – CNTraveller.com
nominated for best media site.
· Revolution awards – WAP style channel highly commended
in best wireless service category and GQ.com nominated for best media site and MANY more.

Despite of this I think that Condé Nast would benefit from publishing my
magazine on a large scale, as they do not publish ANY music magazines at all. I
believe that publishing my magazine would add to their already healthy number
of readers/customers and also open the door to publishing other genres of music
magazine and other breakthrough opportunities. Also, by publishing my magazine
with through their international subsidiary they could introduce the genre to
countries/places which may not be familiar with the relatively new sound. Once
again this could send their number of readers and customers through the roof,
not only benefitting them but also the music industry too.