Looking back at my audience research, there is a few things
which i did in order to attract my target audience to my
magazine. Starting with the front cover of my magazine, I included story's such as "Top 10 dubstep artists of the month" and an exclusive interview to draw my audience in. I did this because many of the people i asked could not decide between wether latest tracks or artists where more in a music magazine. Personally I felt that they are both important, as if you are a big music fan you will want to know what the latest and best tracks are and who is making them.
I also tried to make the pricing of my magazine relatively low, hoping that the low price would encourage people to buy it. Making my magazine cheap to purchase is a big risk when starting out, as you most usually wont have enough money to survive if you do not make a profit, but i was willing to take this risk.
Most of the people I questioned said that a notorious publisher is what makes them pick up a
magazine, but this is not the first thing that someone looks for when picking it up. So the
second most popular option was the subject/model on the front page of the magazine. I got my subject to dress up in simple yet colorful clothing. I used simple clothing because based on what I have seen from family, friends and Dubstep artists themselves, not every Dubstep fan is the same, and not all Dubstep fans like to dress in bizarre or even just eye catching clothing. Some just prefer simple. I specifically told my subject to wear colorful clothing, because Dubstep is well associated with the florescent lights and colors of electronic raves, and the vivid coloring demands attention from the readers eyes.
Another thing they said was that the contents of the magazine also matters, so i included a
small number of popular artists who could also be found in my magazine. This is helpful, as they might see the name of an artist which they are interested in, and seeing their name could make them pick up my magazine.
I believe that my contents page would also attract the attention of those who open my magazine for a closer look. This is because the contents page is simple, yet visual. I added a vector image of an artist included in my magazine, in order to break the conventions a little. I also did this because during my audience research, a few people said that they liked to read magazines which are interesting, vibrant and that look unusual. They said they where tired of seeing the same layouts in Dubstep magazines. One person went on to say "One of the things that Dubstep represents is rebellion, and it would be cool if you could find a way to represent that in the mag."
Another way in which I tried to make my magazine look rebellious is by breaking another convention. When you usually look at a contents page, it is laid out in columns. Instead of following this convention I chose to place the text in my contents page into 4 a box shaped, and broke it up into four categories:
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