Main Task: Evaluation Q3

Q3. What kind of media institution might distribute your media product and why?

Referring back to my case study of a publishing house, which I had to carry out in my planning and research, I have decided that Condé Nast would be the best and most likely candidate for publishing my magazine.

Firstly, Conde Nast publish a large range of magazines, with genres such as fashion, beauty etc. But these genres are targeted at an older female audience, aged 20 to around late 40's,whereas my magazine will attract the attention of a much younger and diverse audience, opening up a range of new opportunities and benefits for Condé Nast. Condé Nast would probably get attention for making such a brave move as to take on a magazine which is aimed at a completely different audience to what they are used to.

Secondly, Conde Nast publish a large amount of magazines throughout America and other international countries, but publish no existing Dubstep/Dance or even music magazines, which have been published under their name. For this reason I am compelled to believe that they would be interested and excited in publishing my magazine. Also, music has always had a link with fashion, which would be convenient for Condé Nast as the majority of magazines they publish are fashion magazines and fashion magazines are also currently one of their most popular published genres. This would help Conde Nast to obtain a big increase financially, as they will be gaining new readers each and every day. On top of this, a number of readers from their usual range of magazines will be interested and purchase my magazine too. They will also be able to use their international perks and capabilities to make my magazine available in various places around the world, reaching out to more fans and potential readers, as Dubstep is fast growing in popularity.

My magazine would most likely be available for subscription on the Conde Nast international or digital website, and I would distribute my magazine in HMV and Tesco.

I would distribute my magazine is HMV because it is notorious for its distribution of music related merchandise, and also a wide range of other items, such as books, dvd's and more. I think this is the perfect environment for my magazine to be sold in, as many music lovers are drawn to HMV daily to purchase new music albums, CD's etc.

I would distribute my magazine in Tesco supermarkets in order to reach out to a UK audience. In the UK Tesco is well known for its cheap, good quality merchandise, ranging from vegetables to kids toys. Tesco is visited by a massive amount of customers everyday, doing their monthly shopping, annual shopping, or on special shopping trips (christmas, easter, birthdays). Within all these visits there is a chance of a Dubstep, or maybe just a music fan picking up my magazine to purchase. The magazines stands are usually close to the entrance/exit or checkouts, so its even more likely for my target audience to pick up my magazine while out shopping.