Main Task: Evaluation Q4

Q4.Who would be the audience for your media product?

The genre of my magazine is dub-step/electronic music and I made use of bright coloring, vivid/saturated images and also a slight cartoon/comical contents page layout to ensure that I attract my desired target audience. I incorporated a cartoon/comical look into my contents page after researching a number of underground/grime/ Drum and Base magazines that used simple cartoon images of artists. These genres of music magazine also relate closely to dub-step in production/visuals/overall audience, which is why I chose to add the cartoon look into my magazine. You could say that my target audience is a subculture, as Dub-step has been branched off of similar genres such as a mix of underground grime and D&B, D&B and dance. I feel that I have targeted this audience directly, as my subject/model is dressed accordingly. He is wearing a bright red jumper, with jeans and a green belt and his earphones are hanging out. It is both eye catching and simple, as the vivid color of his jumper stands out and catches the attention of those who would view the magazine, but there is nothing unique about the styling or look of his clothes, which gives the feel of simplicity. Also, his earphones hanging out is a small detail but I feel that it, on its own bonds with the audience, as listening to music is a major part of their lives and gives both the simple and the extravagant viewers something to relate with.

This is the style found in the dress code of many famous Dub step and D&B artists, like Nero, chase and status and NETSKY.

This is a very simple styling/dress code and I felt that it was important to incorporate into my magazine as to not pinpoint a direct audience, and as a result appeal to a larger amount of people. At the same time you could say that those with an individual and unique style may be deterred in buying my magazine because of the simple look of my subject on the front page.

When looking at different drum and base, dub step and electronic artists I noticed that in their pictures are usually quite peculiar. Unlike other genres of music, artists from these genres use simple poses and expressions. I looked at a number of different artists to get an idea of how I wanted my model to look and eventually ended up with this:

I decided to use a simple pose and expression for my subject. It seems as though Dub-step and D&B artists like to give as little away in their expression as possible, so I gave my subject a serious expression and tried to make my him look mysterious and almost confused, so that when readers see his expression and will feel compelled to read his exclusive interview: