Main Task: Double page spread textual analysis

Headline:
The Headline is pretty basic, as it is the same font as the normal text, but in a larger font.
Mise en scene:
Character: The cover photograph is of the young MC wittybot. He is dressed in "urban" or "street" clothing. He also seems to be thinking.
Composition:
Whittboy is leaning more than standing, against a car park wall which connotes that he is laidback, relaxed. His head is bowed down an he seems to be looking at the floor, although not concentrating on it. This would suggest that he is in deep thought, maybe about his career.

1. Denotation: This double page spread consists of a colour photograph of a man leaning against a wall and looking towards the floor. It is a wide shot: it shows his face down to his feet, and has been taken from the side. The photo takes up the whole double page spread, and the setting of the photo seems to be a small carpark/lot and the lighting is fairly bright. The text is seperated into columns, and each column of text is placed upon a biege box. Over-all, this double page spread has a basic layout/look.

2. Mise-en-scene:
The cover photograph is of the young MC wittybot. He is dressed in "urban" or "street" clothing. He also seems to be thinking.
Whittboy is leaning more than standing, against a car park wall which connotes that he is laidback, relaxed. His head is bowed down an he seems to be looking at the floor, although not concentrating on it. This would suggest that he is in deep thought, maybe about his career.

*Costume: His costume is a mainly black hoodie, dark navy jeans with the bottoms folded up, flat trainers (which resemble vans) and a baseball cap. This costume was most probably selected by the subject to connote his proffesion/lifestlye.
*Props:
*Setting: The setting is in a carlot/park.
*Lighting: The lighting is bright, as it has been taken during the day. This gives a natural feel to the picture.
*NVC: His NVC suggests...

3. Anchorage: words that help ‘anchor’ the meaning of pictures.

4. Magazine Conventions:
· Masthead (Logo):
· Dateline:
· Main Image:
· Cover-lines:
· Main Cover-line:
· Left Third:
· Barcode:
· Selling Line:
· Website Link:

Main task: Front cover textual analysis

Denotation: This magazine falls under the genre of dance/club music. The front cover consists of a colour photograph of a young woman looking directly into the camera (or the reader eyes), with what looks like a slight smile on her face. It is a medium close up showing her head, down to her stomach. She seems to be standing in a dark room with high key light beams hanging from the ceiling, with one of the light beams in her hand. The masthead and cover lines are infront of this photograph, but do not completely cover the subject. There are 14/15 coverlines in total, but they are in small text and have short descriptions so that they dont cover the whole front cover. The main subject of all the cover lines is in a slightly pale orange colour, and the barcode, price and date is on the bottom right of the page.

Masthead: The "mixmag" masthead is in the same pale orange colour as the main subject in each coverline. It is hard to identify what font has been used, but it is a sans serif modern font. The masthead fits in well with the magazine, as the word 'mix' is often used in music when a DJ puts together a group of related or non-related tracks. "Mixmag" connotes that this magazine will probably have the latest or best "mix" CD's out at the moment, and that this magazine would interest dance music DJ's and the like.

Character: The cover photograph is of Annie Mac, wearing modern flashy clothes and holding a light rod in her left hand. Annie Mac is a well known electronic dance DJ who has her own show on BBC Radio 1. Bearing this in mind, Annie Mac connotes that this magazine would appeal mostly to young people in there 20's or over, who are interested in electronic dance music.

Costume: Her costume is a jet-black cotton (or maybe silk) dress, and a large gold/black chain around her neck. This costume has been selected carefully to appeal to the target audience, because the majority of people reading this magazine are most likely to be fashion conscious university students.
NVC: Her non-verbal communication is simple but at the same time captivating. She is looking directly at the camera, with her mouth partially open, and she has a mysterious look in her eyes.
Lighting: Although she seems to be in a dark room, the lighting is high key. This is because of the light rods surrounding her randomly across the room.
Setting: There is little setting, apart from a dark room filled with white beaming light rods. GLOW STICKS

Cover lines: The main cover line that relates to the photograph says: "Annie Mac: is she ready for the biggest job in dance music". This is making referance to Annie taking over the 'weekend starter' radio slot from Pete Tong. This seems to be a big topic within the listeners and fellow dance music or Peter Tong fans. Most people think that she may not be ready, as this is a daunting task for someone who rose to fame through radio and not clubs.

Target audience: Taking into consideration all of these points, I believe the likely target audience of this magazine would be people (both male and female) aged 20-40. They would have a good knowledge of fashion and a definite interest in the music genre of electronic dance and techno, as well as a general knowledge of the music industry.

Preliminary Task: Front cover textual analysis

Denotation: This college magazine consists of a colour photograph of a man looking directly into the camera and smiling. Its a medium-shot, showing his head down to his shoulders. He seems to be standing, although the bottom half of his body cannot be seen. The background of the photo is a dark metallic grey/black, and the photograph takes up the whole of the magazine cover. Behind the mans head is the "college" masthead and infront of him are nine seperate cover-lines in white and black. The main subject of each cover-line is either bold yellow or white text, which is larger than the rest of that cover line. There is also a barcode in the bottom left corner.

Masthead: The "college" masthead is quite basic as it's just bold yellow text. The font used is.....! The wod college connotes that the magazine is has a basis of knowledge and learning. Also, it connotes that it would be helpful, and an interest to college students.


Character: The cover photograph is of an unknown subject wearing casual clothes and holding educational books. This, along with the masthead, connotes that he is a college student. Also the subject has a smile on his face which would suggest that he is happy and relaxed. This connotes that college life is fun and enjoyable, which breakes down the ideology that people have.


Composition: He is posed in a very casual and laid-back way, using one hand to hold his books, but the other is just hanging loose at his side. His posture, facial expression, and clothing suggest that he is a laidback and care-free college student, who somehow still seems to be responsible and commited to his study's.


Costume: His costume is a plain white v-neck t-shirt under a black khaki jacket, black denim jeans and a silver cross chain. This cosume has been cleverly selected to appeal to the target audience of this magazine (college students).


Cover-Lines: The main cover line is related to the subject in the picture jeffrey "assassin" campbell. It reads: "Dancehalls Bright Future: Jeffrey "assasin" campbell". This is making referance to jeffrey's recent success in the music industry with dance hall music. This is seen to most teens as a big accomplishment, and many teens look up to him as a role-model, especially those who are looking to go into the music industry. The other cover-lines on the front page show that this magazine is not only interested in music, but also a ride range of other topics that interest college students. Topics included in the cover-lines range from mobile phones to spring break holidays, which shows that this magazine is diverse in what articles it releases.


Target audience: I think that the target audience is teenagers that are attending sixth form college. I think this because the Mast head reades "college", yet the topics shown in the cover lines seem to relate to teen interests and not adults. Also the subject on the front cover seems to be a young man, wearing a "popular" style of teen clothes.

Induction: movie poster textual analysis

We where given the task to analyse the indiana jones (kingdom of the crystal skull) movie poster in media. We found a range of observations using the help of mise en scene. Our observations are as followed:

1.COSTUME:

The costume he is wearing would suggest that he is either an explorer or an archaeologist. You can tell this by the camal tone shirt and sun-hat, along with the khaki pants and boots which he wears. Also, he is wearing some sort of utility belt which is holstering a gun, this would suggest that the things he is looking for are either illegal to posses, or heavely gaurded. Although this wonders into the observation of his posture/body language, we noticed that his sleeves where rolled up, which gives him a strong and menacing look.

2. PROPS:

The props he has are a leather horse whip, which could be considered as his main weapon, and utility belt with a gun holster attached to it. The whip and gun connote a strong, hard and masculine character, as well as suggesting that he will resort to violence at some point during the film. They also suggest that there will be some sort of eveil which he will have to face in some part of the story line.

3. LIGHTING:

The lighting on the poster is quite interesting. There is an alien skull in the background which is giving off a golden glow. The glow gives off the feeling of warmth, safety and security which connotes that the skull could be the key to the mystery in the storyline. Also the brightness of the glow gives off a kind of mystery and sci fi theme.

4. NVC:
The subjects hands are clenched at his sides which would suggest that he is a dominent and powerfull character. Although the picture of the subject was taken as a long shot it seems that the camera was at a low angle, which makes the subject look menacing and feirce. Also the subjects legs are placed apart from each other and firmly on the ground, which suggests that the subject is ready for action/ready to move.


5. SETTING:
The picture seems to be set in a jungle cavern or cave, which would suggest that the subject is abroad in an exotic country. Also the skull in the background is glowing brightly whereas the rest of the jungle background is dark. This could mean that the skull is the way out of the cave/darkness.