Main Task: Unmanipulated photos

UN MANIPULATED PHOTOS

I used this picture in my contents page, as one of the articles was about a music producer creating his own clothing line based on his and other producers music.

I edited this picture using Photoshop and created a vector image of it. I then coloured the image and used it in my contents page. I used this picture as it looks like the subject is thinking, and I made thinking bubbles seem to flow from his head in the vector image. On the last bubble I put the word "contents".

I used this picture in my contents page, It was another article about an artist who is starting up their own clothing line based on the 'Dubstep scene'.

I cropped out the images of the two subjects here and used them in my double page spread.

This is the image which I used as my front cover.

Main Task: Front cover FINAL

Main Task: Case study of a publishing house

Condé Nast 500-800 word essay/case study on publishing houses

Condé Nast was founded in 1909 by Condé Montrose Nast, although the Newhouse
family has owned it since 1959. It is said that Condé Nast originated/created
the first “lifestyle magazine”, which is a type of magazine that focuses on a
specific community, class or interest. This is interesting as targeting a
larger audience helps to bring in more money for the company from sales and
advertising, but as Condé Nast is so popular and creates individual magazines
for specific audiences this fails to pose as a problem. Their range of magazine
types includes Fashion and lifestyle, Home, Bridal, Golf, Food, Travel,
Technology, Culture and Trade. As you can see they have a wide range of
different types (catering for the majority, but not all of their audience
preferences) with some being worth as much as $650,000,000. Lately Condé Nast has
begun to expand its services in order to be better accessed. They have begun to
include marketing services, licensed merchandise and even apps for phones and the
first Condé Nast title that became available on ipad in 2010 was “GQ”. Although
Condé Nast is mostly based in the U.S. Condé Nast international is an official
subsidiary dedicated to publishing international versions of the U.S. titles.
They publish more than 126 magazines and 104 websites, representing 24 markets
around the globe. The website also has a portfolio where you can view their
work in partnership with the most recognizable and famous brands in the world.
As well as this you can view an online profile of all the magazine’s which they
are publishing, and even a list of awards and accomplishments which they have
won over the years.

These include:

· British society of magazine editors – Vogue and
GQ.com where nominated for best website.
· AOP – Charlotte Duck nominated for Best Mobile
Website.
· Revolution Awards – the style channel nominated for
best wireless site.
· AOP – Online advertising sales on team of the year.
· Association of online publishers – the style channel
nominated for best use of new digital platform.
· Revolution awards – the style channel highly
commended in best wireless.
· PTC – charlotte duck, mobile features writer, highly
commended for web journalist of the year.
· British society of magazine editors – Vogue.com
named best magazine website.
· New media age effectiveness awards – CNTraveller.com
nominated for best media site.
· Revolution awards – WAP style channel highly commended
in best wireless service category and GQ.com nominated for best media site and MANY more.

Despite of this I think that Condé Nast would benefit from publishing my
magazine on a large scale, as they do not publish ANY music magazines at all. I
believe that publishing my magazine would add to their already healthy number
of readers/customers and also open the door to publishing other genres of music
magazine and other breakthrough opportunities. Also, by publishing my magazine
with through their international subsidiary they could introduce the genre to
countries/places which may not be familiar with the relatively new sound. Once
again this could send their number of readers and customers through the roof,
not only benefitting them but also the music industry too.

Main Task: Profiling you're audience

BASS HOOLIGANS Standout Reader: Calvin is 17 and has had a deep love of music since childhood. He has always had either a general or advanced knowledge of music and its history. He loves taking part in local musical activities, and took part in his schools leaving concert; mixing a few tracks together. It soon became obvious that he wanted to go further with his knowledge and talent, so he started getting in touch with DJ'S trying to get them to give him a chance. He finally made a breakthrough at 14, when an american artist, Wiz khalifa, saw him perform on a visit to london and decided to give Calvin the chance to work with a few of his associates in london and improve his skills, with a future chance of getting signed to his label (taylor gang) as a music producer; as Wiz Khalifa wants to incorporate dance and dubstep into his new album. Now Calvin is honing his skills in order to impress "Wiz" and likes to read 'BASS HOOLIGANS' inbetween small raves and studio sessions so that he can see the latest news on all the greatest artists,

giving him info on what kind of music is currently most popular

with artists.

Main Task: Mood board

Main Task: Audience research

In order to gain information on people’s expectations and preferences in
music magazines I asked 18 anonymous people the same questions and made notes
of their answers.

Here is the information I found:

1. What information do you feel is the most important to be featured in
a music magazine?
a) The latest albums or tracks.
b) The Best up and coming artists.
c) Music that continuous to top the charts.
d) The latest news about the music world.

Allot of the people I asked had to think hard about this question, and
most couldnt decide between "the best up and coming artists" and
"the latest album or tracks". This could be because people want to
found out about the latest music to come out, but they also like to find about
all the new artists that bring a new style to the music game.

• 7 people said a)
• 6 people said b)
• 2 people said d)
• 3 people said c)
  

2. How many pages would you expect to be in this magazine?
a) 20 or less
b) 35 or less
c) 50 or less
d) 100 +

• 11 people said b)
• 7 people said a)

3. How much would you be willing to pay for a monthly music magazine?
a) I will pay anything for quality
b) £5.00
c) £3.99
d) £2.49

• 11 people said a)
• 5 people said c)
• 2 people said d)
  

4. What makes you pick up a magazine?
a) A notorious publisher or magazine
name.
b) The clever selling line draws me in.
c) The contents (coversine’s).
d) The main subject on the front of the
magazine.

• 8 people said a)
• 5 people said d)
• 5 people said c)

5. What kind of colour scheme do you
think works best with music magazine?
a) Black and white, with high-key and
low-key shades.
b) Vivid colours, grungy, eye catching.
c) fluorescent/bright colouring, clashing
colours.

• 7 people said b)
• 9 people said c)

6. What matters/what do you like about a magazines presentation?
a) The magazine is neat and tidy.
b) The magazine is messy and rebellious.
c) The magazine breaks the boundaries of conventions, but with style.
d) The magazine is full of clashing colours and grungy.

• 8 people said a)
• 5 people said b)
• 1 person said c)
• 4 people said d)

Main Task: Double page spread conventions diagram